Amazon Fire Phone Unboxing: “Hotness” in the House

Those quotes up there in the title do more than apologize for our unoriginal, lame pun: they acknowledge a truth that’s gotta be tough for Amazon to swallow. The company’s first smartphone, which we laid hands on last week, has seen mixed reviews in its first wave of press.

There are good reasons for that. With a dubious exclusivity deal in place, a boatload of extraneous features masking its not-quite-Android OS, and a price point that’s all kinds of wacky, the Fire Phone’s utility isn’t clear outside its role as a portal to easier, faster Amazon purchases. Factor in the ho-hum hardware and “3D” screen, and the device’s chilly reception is easy to understand.

Still in all, the notion of an “Amazon smartphone” is a seductive one. Lest we forget, this is the company that made the first truly affordable Android tablet (well, the first one you’d want to buy, anyway), and it’s the company that’s seriously considering delivering goods to your door with drones. Sure, it’s also the outfit that’s soldiered on for nearly two decades without making a profit, but that feat only makes it more bizarrely fascinating.

Amazon’s willingness to step beyond the confines of convention is exactly the kind of thing that gets us excited to review a product – as our reviews of the LDWest holster and Martian Notifier smartwatch demonstrate – and so when AT&T offered to send us a Fire Phone review unit, we jumped at the chance. Only time will tell if its novel feature set can overcome its various handicaps, but that can wait for the full review. For now, join us for our Fire Phone unboxing and pay us another visit tomorrow (July 25) at 2pm Eastern for the next episode of the Pocketnow Weekly podcast: we’ll have the Fire Phone with us in the studio, and we’ll be taking your questions live on the air!


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PocketnowVideo is the official YouTube channel of We feature Android, iOS, and Windows Phone news, reviews, unboxings, opinion pieces, and tons of awesome comparisons. If you love mobile as much as we do, be sure to subscribe!

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19 Responses to Amazon Fire Phone Unboxing: “Hotness” in the House

  1. Matthew Magtoto says:

    Fart phone

  2. Matthew Magtoto says:

    I giggled when hear this "another manufacturer who's name starts with A" 1:13

  3. Shadow Slayer says:

    props to Amazon™ for the cool speaker setup

  4. Jeremy R says:

    I always love to unbox the amazon products LOL I don't know why

  5. Rohan Srinivasan says:

    no special screen peel ???? bummer

  6. Adrian Joldis says:

    Nice phone. I almost wish a fire phone !

  7. imjust chillin says:

    wouldve been a viable option for more consumers if it was cheaper. its an attractive interface that needs work and i like the form factor…just too expensive for what it offers

  8. imjust chillin says:

    iphone is for royalty, like me. and android is for the peasants. windows phone is for the swaggless. cant wait for that sapphire crystal screen on the iphone 6. yeaaaaah i gets money!

  9. Class 387 Gatstar (Gatwick Express) says:

    Bullshit phone.Worse than a Blackberry

  10. varun indana says:

    LOL just came back to see those bloopers

  11. Beej says:

    Is the fire phone android powered with a skin like the kindle? or is it all whole custom os?

  12. Jean-Pierre Radu O'Callaghan says:

    Is it an Android or do they have their own operating system? Thanks 😀 

  13. Inner Ear Thing says:

    3 Speakers?  I'm guessing there's only 1 on the bottom and the other is a mic like on the nexus 5 and G2,  and the top one is so it has top and bottom stereo like an HTC One but not front facing?

  14. Grell Sutcliff says:


  15. Chris Williams says:

    It seems like the dynamic perspective might give me a headache after a while.  It would be nice if this feature could be turned on and off at will.

  16. oxoConstantinEoxo says:

    So this is the First Amazon Fart Phone xD

    lawlz xd

    Love you Michael xD

  17. ExtremeAutocorrectFails says:

    Can someone help me with this? I was wondering if Amazon is safe to buy something new from? For example, if I buy an iPhone 4S and click "10 New For $399".  Does that mean that the phone is guaranteed to be brand new with no damage. Not stolen from anyone. 100% new, undamaged from Apple? Or is it possible that I can still receive a damaged phone or maybe stolen? Can someone help me?

  18. Theodoricofyork Jen G says:

    I swear I'm just watching these videos now just to see Michael's outtakes at the end! 

  19. eid goma says:

    I really love the "behind the scenes" part a lot thanks for the awesome overall video :D